Task 1 Defining Audiences For Products

Quantitative Research: - Quantitative Research is research that is not any one specific question. It is the collection of fast data through no relevant or meaningful questions. This type of research is just for a numbers basis. Quantitative is research based off of percentages and statistics. E.g. 42% of men like this game. The research is about getting to know why they like the game it is just so that they can get a set of numbers or percentages for their research.

Qualitative Research: - Qualitative research is the research to found out an in depth understanding of human behaviour and the reasons why they have this behavioural pattern. So it is about getting to know the people that they are asking the questions to, to be able to gather more information for their research. Qualitative research is the investigation of the why and how not just the what, where and when. so if I was to ask. Why do you always buy this brand and how do you determine this is the best brand for you.

Audience profiling: - Audience Profiling finding out the profile of your audience beforehand so that you can put across your message to the right people in the most effective way to produce the best result. It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition etc. there are different types of audience profiling so that the people can be categorized into these sections and these are.

- Mainstreamers: these people seek the security of others to fit in.

- Aspirers: these people seek a certain status oriented to image and appearance.

- Succeeders: the people who look to seek control of anything and everything.

- Resigned: the people who seek survival, these are people more interested in the past and tradition of culture.

- Explorers: the people who seek discovery who always look for adventure and difference.

- Strugglers: these people have few resources beyond that of a physical skills.

- Reformers: the people that have the freedom of restrictions and personal growth. they select products of quality and have attended higher education.

Demographic Classifications -

A common and traditional method of audience profiling is known as demographics. This defines the adult population largely by the work that they do.

It breaks the population down into 6 groups, and labels them by using a letter code to describe the income and status of the members of each group.   

Audience Profiling - Psycho graphics -

This is a way of describing an audience by looking at their behaviour and personality traits. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits.

The advertising agency Young and Rubican invented a successful psychographic profile known as their 4C’s Marketing Model stand

Cross Cultural Consumer Characterization.

They put the audience into groups with labels that suggest their position in society.